Marketing doesn't need more optimization tools - it needs proof that it's working.
Adcountable exists to measure what actually drives incremental growth.
Marketing teams are spending money on ads, but are uncertain what drives their growth
Most marketing measurement systems create false confidence in channels and campaigns that may not be truly additive to growth
Attribution rewards correlation, not causation. If you spend money into a viral growth tailwind, your ads may be taking credit where no credit is due
Media Mix Modeling is slow, consultant-heavy, and disconnected from decisions. For most marketers, MMM leads to inconclusive results, and a lot of money wasted
Lift tests are rare, manual, and non-repeatable.. Or worse, tests are poorly designed leading to inaccurate insights and takeaways
Finance teams don't fully trust marketing ROI claims, leading to disputes when forecasting and budgeting
Core tension: Budgets are being allocated using signals that cannot prove incremental impact.
Incrementality transforms marketing decision-making
Endless attribution debates
Channels protected by correlation
One-off experiments that don't scale
Budget decisions influenced by politics
No defensible link to incremental growth
Always-on causal measurement
Channels earn budget through proven incrementality
Automated experimentation at scale
Clear, finance-aligned answers
Decisions driven by marginal CAC
Takeaway: Incrementality turns opinions into proof.
Complete suite for measuring, testing, and optimizing marketing incrementality
Always-on measurement
Automatically run geo holdout tests for all live digital channels. Continuously measure true incremental lift with DMA-level experimentation.
Q4 2024 • Meta Ads • 12 Test DMAs
Deep scrutiny where waste hides
Test if brand search is incremental or cannibalistic. Measure true marginal CAC at the campaign level and identify optimal spend.
Google Ads • 30-day test period
| Channel | Spend | iROAS | Status |
|---|---|---|---|
| Meta Ads | $48,200 | 4.2x | +12% |
| Google Search | $32,100 | 3.8x | +8% |
| Brand Search | $24,800 | 0.4x | -67% |
| Display | $18,900 | 1.9x | -22% |
| TikTok | $15,400 | 5.1x | +31% |
Prove upper-funnel impact
Measure awareness, consideration, and conversion lifts from brand campaigns. Connect brand metrics to business outcomes with geo-based testing.
OOH Campaign • 60-day test period
Launch new channels with confidence
Deploy statistical discipline when testing new channels. Forecast impact and make data-driven budget allocation decisions.
TikTok Ads • Q1 2025 Launch Plan
Incrementality as a system, not a report
A platform purpose-built to continuously design, deploy, and measure causal marketing experiments.
Always-on geo experimentation
Channel, campaign, and brand-level lift measurement
Automated execution via ad platform APIs
Outputs that finance teams trust
Purpose-built solutions for every measurement need
Continuous measurement of all live digital channels
Statistical discipline for launching new channels
Deep scrutiny where waste often hides
Causal measurement for upper-funnel media
Positioning: This is not a one-off testing tool - it's an operating system for marketing accountability.
Built for teams that need real accountability
See how leading companies use Adcountable to prove marketing impact and eliminate wasted spend
Sports Betting
iROAS
Monthly Savings
Adcountable helped us identify $2.4M in wasted brand search spend and reallocate it to high-performing channels.
Sarah Chen
VP of Marketing
Health & Wellness
Marketing Efficiency
Faster Decisions
We cut our testing cycle time by 70% and proved incrementality across all our channels in real-time.
Michael Torres
Head of Growth
Consumer Electronics
Forecast Accuracy
Budget ROI
The geo-based incrementality testing gave us confidence to scale our OOH campaigns with proven results.
Lisa Park
Marketing Director
Seamlessly connect with major advertising platforms for automated experiment deployment and data collection
Google Ads
Search & Display
Meta
Social Media
TikTok
Social Media
B2B
Amazon Ads
E-commerce
Spotify
Audio
YouTube
Video
Snapchat
Social Media
Direct API integration for automated experiment execution and real-time data sync
Join the companies that are replacing guesswork with causal proof.